How Aurum Lab Saved an Important Dental Customer with ShadeWave Mobile

Dr. Harker has been a dentist in Southeast Calgary for more than 3 decades. For years Dr. Harker has chosen to use the experts at Aurum as his dental laboratory of choice, sending his patients to the lab for their custom shade needs.

The Problem

As COVID-19 shut down businesses across the country, and social distancing went into effect, Dr. Harker’s patients were no longer able to come into Aurum Calgary’s offices.

Dr. Harker was concerned that without the option for in-person customer shades, he would have to find another laboratory. He needed a way to continue giving his patient’s high-quality results for complex, custom shade cases, without sending them to the lab.

With a long-standing customer’s business on the line, Joana, ceramist at Aurum Calgary offered an effective alternative – ShadeWave Mobile.

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Using iPhones for Dental Photography

Across the world, people are now reaching for their phones instead of their digital cameras to take photos. The dental world is no different. Every day, more dentists are reaching for their iPhones instead of their digital cameras when taking clinical pictures.

Although phones are familiar and convenient, there have been issues that hinder their effectiveness.

The two largest issues that dentists face when choosing to use their iPhone cameras are:

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ShadeWave Inventor Dennis Braunston featured on Dentaltown Video Podcast

Game changing tips on photography and dental shade matching.

Dennis Braunston Inventor, CEO and President of ShadeWave and Howard Farran DDS, MBA, MAGD and Founder & CEO of Dentaltown, sit down to discuss the changes in dental photography and ways to improve lab communication.

Dennis Braunston, is also the founder of Dental Learning Centers® and has been in dental technology since 1990. As a provider of CDE since 2001, he is recognized as one of the early pioneers and experts at teaching digital photography, cosmetic imaging and case presentation in dentistry. Dennis has recently developed ShadeWave, Digital Shade Matching System, ImageCentrik Dental Software, camera shade devices and dental cameras.

Click to join the discussion on Dentaltown

He is faculty Director, for Dental Learning Centers and University at Sea. His publications have been in the Journal of Dental Technology (JDT) and Contemporary Esthetics. Dennis can be contacted at 425-557-7788.